Five Ways to Create a Digital Portfolio (Plus Suggestions)

A digital portfolio can provide details about your professional past while you’re looking for jobs, mingling with colleagues, or luring prospective customers and freelance possibilities. It can demonstrate your professional achievements and act as evidence of your knowledge and expertise in the field. You may stand out from other job seekers and increase your chances of accomplishing your career goals by learning how to create a digital portfolio.

In this post, we’ll go through how to develop a digital portfolio, give you some pointers, and list the typical elements.

What exactly is a digital portfolio?

A digital portfolio is a selection of your work samples that are all available online. Your portfolio often only contains your best work so that it may demonstrate your professional expertise, technical mastery, and creativity. Digital portfolios can contain a wide range of content, including:

  • Photographs
  • Illustrations
  • Text
  • Technical illustrations
  • Spreadsheets
  • Blueprints
  • Websites
  • Graphics
  • Animations

You can also submit a photo and write a brief bio that introduces you to the reader and lists your hobbies along with your work examples. You can easily view and share copies of your prior projects by using an online portfolio. Including a portfolio with your application enables you to show hiring managers proof of your abilities. Employers can more easily assess your suitability for their organization and position with the aid of a visual depiction of your qualifications.

How to create a digital portfolio

Create an outstanding digital portfolio by following these steps:

1. Recognize your audience

It’s useful to take your audience’s preferences into account while developing material for them. Consider the types of content that hiring managers, customers, and people in your business could be looking for since they could be among a digital portfolio’s target audience.

For instance, if you’re an architect looking for work, you may include examples of your architectural drawings and pictures of previous projects. You may provide examples of prior campaigns you have worked on that match the prospective customer’s brand in your web portfolio if you’re an independent copywriter pursuing a potential client.

2. Choose the format for your online portfolio.

Use a pre-existing template or create a new layout entirely if you desire a customized website. A few designers choose a single page with tiny graphics that encourage additional browsing one at a time. Some individuals decide to present their work as a slideshow or an interactive grid.

3. Select a color scheme.

If you have a distinctive color scheme for your work, you may wish for your portfolio to reflect that style. It creates a professional appearance when the backdrop and font colors complement the piece. You may also think about using a more subdued color scheme that highlights your visuals and calls attention to the most important parts of your composition.

4. Share a story

Telling a story serves as one of the finest methods to keep your audience interested. Describe why you picked this job path, give specifics about your professional experiences, and provide a glimpse into your everyday activities in your online portfolio. Consider establishing a separate area, like an “About Me” section, for your biography, abilities, and professional objectives.

When you share pertinent details about yourself, you might establish an emotional connection with the reader. A possible mentor or employer reference can find it useful to know how your career has developed so they can recommend you more confidently to other potential clients. Make sure the interest of the audience is reflected in your biography. For example, as a job applicant, you could talk about your enthusiasm for your field and dedication to producing high-quality work.

5. Showcase your finest work

Think about what you want visitors to your website to see if they just look at one thing. Pick visuals that have received positive feedback from previous clients, won design accolades, or have the most striking visual impact. Putting the best of your work on display will help your creativity stick in people’s minds even after they have left your website.

6. Pay attention to various styles.

It’s beneficial to choose a body of work that demonstrates your diversity while deciding on your greatest work. A prospective customer or employer may feel more confident that you can realize their vision in unique and interesting ways if you display a variety of pieces that are stylistically dissimilar from one another.

7. Keep things basic.

When consumers review your information, having a visually appealing portfolio can increase excitement and participation. Additionally, it can suggest consideration and professionalism. Maintain a clear, unified, and simple page design when selecting the layout, font, and artwork for your portfolio to ensure that your message and goals are understood. To keep the reader’s attention on the actual samples, keep the quantity of text that explains your work to a minimum.

8. Choose whether or not to include written explanations.

Some designers enjoy including contextual information with visuals and photographs. These may include the instruments that you used to produce the piece, the client’s name, an explanation of how they utilized the graphic, or a compliment they expressed about your work. Detailing the practical implications of your designs can demonstrate your suitability for employment in different professional contexts and increase the likelihood that viewers will hire you.

9. Employ categories

Add categories that highlight your breadth of experience on the navigation bar to make it simple to browse your portfolio. If you’re a writer who freelances, for instance, and you’ve written on a variety of subjects, such as parenthood, professional guidance, wellness, and community development, you might establish segments in your digital portfolio for each subject.

On the contrary, photographers with a variety of specialties could designate lifestyle, wedding, and family sections in their portfolio. People are directed to the precise information they want when your content is divided up into more manageable portions.

10. Tailor your choices to the customers you want.

You might have produced work at the beginning of your career that you remain proud to own but that doesn’t align with your current aesthetic vision. Including that earlier work in your present portfolio, even if it was well-liked or profitable, demonstrates to potential clients or companies that you are still open to design in that manner. You can only add more recent designs if it’s crucial for you to acquire clients who will more accurately represent your current aesthetic.

11. Describe your most outstanding work.

Once you’ve decided to start including samples, just use content that highlights your most outstanding skills. Instead of listing every piece of material you’ve produced, concentrate on showcasing works that make you feel proud. For a marketing position, for instance, you might show off tidbits of effective marketing initiatives.

You may also add works that have received favorable reviews from other people. If you’re an enterprise owner, for example, you can decide to mention prior work that garnered favorable client feedback. If you’ve gotten any honors for your work, mention it with a brief caption that details the award and the occasion.

12. Limit the number of designs you use.

Editing your work down to your top 10 or 12 pieces might be difficult, but a carefully chosen selection is more likely to make an impression on potential employers when it is included in your portfolio. By carefully considering how many images the viewer will see, you can improve their viewing experience.

13. Include the highest-resolution photos possible.

Some potential customers might only check your portfolio on a smartphone, whereas others will view it on a huge display. Making sure that photographs seem sharp on every device will improve your first impression. For your portfolio, pick the photographs with the highest quality. A high-resolution image of the printed components will assist your clients get a better idea of what the printed postcards may appear like if you specialize in print work, like wedding invites.

14. Employ uniform formatting

Making your portfolio simple to locate and use should be your priority. Utilizing consistent spacing, font selections, picture sizes, and extra graphics like borders may give your content a professional feel, regardless of how you decide to layout it. Your work will be more desirable to potential clients or companies if you consistently pay attention to detail.

15. Describe how you come up with ideas.

A detailed explanation of how you got at your final product may be included. Your creative process can be greatly understood and demonstrated by outlining your design process. For instance, you may include pictures and an explanation if you first sketch everything out by hand on a specific type of paper with a particular pen before digitizing the concepts. Your audience might find it interesting to discover more about the artist who created the designs.

16. Continue to update your portfolio

Consider your portfolio presentation strategy as you embark on new projects. Consider setting up a time to have your new work photographed if you are currently collaborating with a photographer somewhere else. The photographs that are awaiting inclusion on your website could also be kept in a special folder on your hard drive.

Suggestions for Creating a Digital Portfolio

After you’re done integrating content into your digital portfolio, take into account the following suggestions to improve the collection:

SEO should be taken into consideration.

Make it easier for readers to locate your landing page to enhance the likelihood that people will find your portfolio online. Make sure your portfolio is HTML-based so that it can be viewed on a variety of devices, and employ industry-relevant keywords in the content and associated URL. Additionally, you may create a distinctive meta description that informs readers of what to anticipate from your portfolio as they click through to the search engine results page.

Include social media links

Given how pervasive social media is in modern life, it is sensible to integrate a widget that connects your online portfolio with your business social media profiles. This makes it simple for individuals to spread your information, which raises awareness of you. People may be able to get in touch with you through it to know more about your services.

For instance, in a photographic portfolio, you could include a link to your social network page that showcases your work and demonstrates how well you get along with your customers. The folks looking over your portfolio might respect your dedication to upholding an active online identity that reflects favorably on you and your professional life.

Regularly update your portfolio

Those who are continuously producing new content can overlook adding it to their online portfolio. Create a monthly reminder to provide new content to your website, and think about retiring older, stale material. By doing this, you may demonstrate that you keep up with business trends.

Additionally, it can demonstrate that you have a current employment history. A hiring manager can see, for instance, that you have developed professionally while broadening your skill set if you present samples from a piece of software that you produced two months ago. This shows that you are educated about technical changes.

Add client testimonials

Before making a purchase or hiring a professional, people today frequently invest an extensive amount of time in research. Positive customer testimonials should therefore be present in your portfolio.

This makes you more credible and trustworthy, especially to those who have never met you before. Consider using direct quotes from clients in your testimonials section, such as those they may have written in emails, blog entries, or social media posts.

A digital portfolio is used by who?

Digital portfolios are used by professionals and students across a range of professions to present their work online and promote their artistic abilities. Anyone can utilize a digital portfolio to visually demonstrate their qualifications, but the following are some of the most frequent users of this tool:

  • Photographers
  • Writers
  • Graphic artists
  • Illustrators
  • Architects
  • Marketers
  • Teachers
  • Make-up artists
  • Models
  • Developers
  • Videographers

What makes up a digital portfolio?

You can include the following usual elements in a digital portfolio:

  • Declaration of originality: it’s best practice to include a brief line emphasizing that the material in your digital portfolio is unique, private, and yours. This claim can refer to elements of the portfolio that are protected from copying.
  • Professional biography: Provide a succinct summary of your position, mentioning the services you offer or your areas of specialization. This data can be organized in your “About Me” section.
  • Career objectives: To demonstrate your ambition and provide employers a glimpse of your professional aspirations, you can also find it useful to compose a summary of your career goals.
  • Résumé: Be sure that you put a link to your résumé in your digital portfolio. In this manner, your resume can be accessed if a prospective employer, recruiter, or customer discovers your portfolio online.
  • Contact details: Be sure to put your contact details in a prominent place if you want companies or prospective customers to be able to get in touch with you with queries. Email and phone numbers must be entered.
  • Applicable skills: A list of your most important professional skills is another thing you might put in your “About Me” section. If you are employed in graphic design, for instance, you may talk about your imagination, attention to detail, and computer abilities.
  • Project samples: Your project samples provide evidence of the abilities you claim in your CV, “About Me” section, or other parts of your portfolio. These samples could be images, works of art, articles, mock-ups for advertisements, or other written or visual content.

Why is creating a digital portfolio so important?

Building a digital portfolio has become increasingly important in today’s digital age. Here are several reasons why it is vital to create a digital portfolio:

  • Showcasing Skills and Work: A digital portfolio allows you to display your skills, expertise, and professional work to potential employers, clients, or collaborators. It serves as a visual representation of your abilities and provides tangible evidence of your accomplishments and capabilities.
  • Enhancing Online Presence: In the digital era, having a strong online presence is crucial. A digital portfolio helps you establish and maintain a professional online presence, making it easier for others to find and learn about your work. It allows you to control your narrative and showcase your unique brand and identity.
  • Increased Visibility and Reach: With a digital portfolio, you can reach a wider audience beyond geographical boundaries. Employers, recruiters, and clients can discover your work and talent from anywhere in the world, increasing your chances of attracting new opportunities and collaborations.
  • Accessibility and Convenience: Unlike a traditional physical portfolio, a digital portfolio can be accessed anytime and anywhere through various devices. It provides convenience for potential employers or clients who can review your work at their own pace and convenience, even when you’re not physically present.
  • Adaptability and Updates: Digital portfolios offer the flexibility to update and modify your work easily. You can add new projects, remove outdated ones, and showcase your most recent achievements. This adaptability ensures that your portfolio remains relevant and reflects your evolving skills and experiences.
  • Demonstrating Technological Proficiency: In many industries, digital skills are highly valued. By creating a digital portfolio, you demonstrate your ability to navigate and utilize digital tools, platforms, and technologies effectively. It showcases your understanding of digital media and communication, which is increasingly important in today’s job market.
  • Networking and Collaboration: A digital portfolio serves as a valuable networking tool. It allows you to connect with professionals in your field, collaborate on projects, and build relationships with potential clients or employers. Your portfolio can serve as a conversation starter and a way to initiate meaningful connections.
  • Longevity and Archiving: Unlike physical portfolios that can degrade over time or get lost, a digital portfolio provides a reliable and long-lasting platform to store and archive your work. It ensures that your accomplishments are preserved and can be accessed in the future, even as your career progresses.

Overall, a digital portfolio is a powerful tool for self-promotion, professional development, and career advancement. It allows you to showcase your skills, expand your network, and increase your visibility in the digital realm. By investing time and effort into building a strong digital portfolio, you position yourself for success in the digital age.


In conclusion, building a digital portfolio is a vital step in today’s digital landscape. It empowers individuals to showcase their skills, work, and achievements to a global audience, enhancing their online presence and increasing their professional opportunities. A digital portfolio offers accessibility, adaptability, and longevity, providing a convenient platform for displaying one’s talent and expertise. By harnessing the power of digital media, individuals can establish their personal brand, network with professionals, and demonstrate their technological proficiency. In an increasingly competitive world, a well-crafted digital portfolio is an essential tool for standing out, making a lasting impression, and opening doors to new and exciting possibilities.

Frequently Asked Questions about Digital Portfolio

  • What is a digital portfolio?

A digital portfolio is an online collection of digital assets, such as work samples, projects, and accomplishments, presented in a digital format. It showcases an individual’s skills, expertise, and creativity in a visually appealing and easily accessible manner.

  • Why is a digital portfolio important?

A digital portfolio is important because it allows individuals to showcase their work, skills, and achievements to a global audience. It provides a platform for self-promotion, networking, and professional growth. A digital portfolio also demonstrates technological proficiency and adaptability, essential traits in today’s digital age.

  • What should be included in a digital portfolio?

A digital portfolio should include a selection of your best work samples, projects, or achievements that align with your professional goals. It can include images, videos, documents, or links to websites. Additionally, you may include a brief biography, resume, or artist statement to provide context and background information.

  • How can I create a digital portfolio?

To create a digital portfolio, you can start by selecting a suitable platform or website builder that best fits your needs. Platforms such as Behance, Dribbble, or personal website builders like Wix or WordPress offer user-friendly interfaces for creating and customizing your digital portfolio. Organize your work samples, write compelling descriptions, and ensure your portfolio is visually appealing and easy to navigate.

  • How can I make my digital portfolio stand out?

To make your digital portfolio stand out, consider the following tips:

  • Showcase your best and most relevant work samples.
    • Pay attention to the visual design and aesthetics of your portfolio.
    • Provide clear and concise descriptions for each work sample, highlighting your role, skills utilized, and outcomes achieved.
    • Include a variety of media formats to showcase your versatility.
    • Regularly update and refresh your portfolio to reflect your most recent work and accomplishments.
    • Optimize your portfolio for search engines and share it on relevant platforms and social media channels to increase visibility and reach.

By following these guidelines, you can create a compelling and impactful digital portfolio that effectively represents your skills, talents, and aspirations.