Strategic Management: Definition and Importance

Companies must regularly review their strategic management because change is unavoidable if they are to stay on a sound financial path. Any business will find it simple to determine its direction, coordinate efforts, and achieve a competitive edge if it has clear long-term objectives. By using strategic management, businesses will not only be able to overcome obstacles but also thrive.

In this post, we define strategic management and describe how it helps an organization succeed.

The definition of strategic management

The efficient use of a company’s resources to accomplish its stated aims and goals is known as strategic management. It entails creating plans of action to guarantee ongoing performance and forward-moving growth. Senior leaders within an organization might benefit from strategic management processes that can assist direct their decisions and activities.

You may also see it as the different choices and steps management takes to influence the productivity of the business. To make wise decisions, a manager of this kind must be completely familiar with the company’s overall and competitive marketplace. They can make predictions, plan, and prepare for scenarios using this information to improve organizational success.

Strategic planning and strategic thinking can both be combined in strategic management. Sorting through company goals to find the realistic ones is referred to as strategic planning. To ensure that the corporation meets the goals outlined in strategic planning, strategic thinking entails determining the needs of the organization.

Strategic management duties

No matter the size or sector of the company, strategic management is useful. It serves several crucial roles, some of which are:

Defining the business’s strategy and mission

Clarifying a company’s purpose and vision might assist make it easier to understand why it was founded. Creating a strategy aids in delineating the precise steps required to map out the business’s growth prospects.

Locating markets and goods

For a business to maintain its customer base and competitive edge, innovation must be practiced constantly. Reviewing unexplored areas regarding geographic markets and goods or services can be aided by strategic management. They can be evaluated for viability and evaluated for whether to be exploited.

Confirming the brand of the organization

People frequently identify with the standing and significance of a certain brand. Brand positioning is upheld, maintained, and reinforced through the strategic management approach.

Cross-departmental or cross-business alignment

To ensure that no corporate function is overlooked, strategic management takes into account all of them. They each play a role in reaching the company’s aims and objectives.

Planning and correcting your course

To guarantee that promises and deliveries to the market are in alignment, businesses must continuously modify their strategies. The identification and improvement of lagging company processes are made easier with the aid of strategic management.

What’s the process of strategic management?

The two types of strategic management are descriptive and prescriptive. Using strategies as needed is a part of descriptive strategic management. Creating strategies in advance of an organizational need is known as prescriptive strategic management. Management theory and practices are used in each of the two strategic management approaches.

Senior managers implement the strategy in an organization. However, any staff can contribute ideas, goals, or organizational issues. For ongoing organizational performance, some businesses hire or outsource strategists to perform strategic planning and thinking.

These four steps make strategic management effective:

1. Analysis

Strategic analysis or intent is the basis of strategic management. This entails defining the organization’s goals and using them as a benchmark for assessing performance. To determine what is effective and what doesn’t, you should glean information from a wide range of stakeholders. You should perform a SWOT analysis at this time. Finding the organization’s strengths, weaknesses, opportunities, and threats falls under this category.

Instead of following a general course, the organization must establish a clear, measurable, and realistic direction. This enables the business to describe its main objectives, such as profitability, market dominance, or shareholder wealth.

2. Formation

Make an action plan to assist you in achieving your goals. Take precise, targeted action that is directly related to your goal. Additionally, develop simple-to-understand implementation recommendations. To ensure that company and economic conditions are fluid, you should also consider developing an alternate strategy for each of your strategic stages.

3. Execution

Make sure to carry out all the recommendations in the strategic plan. This is the action stage, so make sure it fits with the existing organizational structure before moving forward. If the present structure doesn’t align, install a new one before beginning your strategic management execution.

A financing source or other resources must also be established before you start the implementation phase. Verify with all parties involved that they’re aware of their tasks and are carrying them out to maximize efficiency.

4. Assessment and management

The objectives established at the start of the process of strategic management can be used as measurement standards. Thus, the degree to which your outcomes adhere to your original plan will determine how far forward you are. Before determining and implementing any necessary remedial steps, do quality measures and consistently analyze internal and external concerns.

When you keep an eye on both internal and external issues, you could also get the knowledge you need to adapt to changes in your industry. If you find that the plan is not moving the organization ahead, take appropriate action. Retry the strategic management procedure if the corrective measures are unsuccessful. Make sure to save any information you gather during this phase because it can be valuable for formulating future strategies.

Strategic management advantages

A strategic management strategy is similar to the game plan for your business. It offers the following key advantages:

Accomplishing organizational objectives

An organization can develop manageable development and operate effectively with the aid of strategic management. Additionally, it lays forth a realistic set of goals and targets that are in keeping with the company’s stated vision and mission. A corporation can prosper based on its strategic strategy, which serves as a strong foundation.

Acquiring a competitive edge

Strategic management is proactive, encouraging organizations to think ahead and make the required adjustments. They can take advantage of possible chances and prevent unfavorable scenarios as a result, allowing them to adjust to the changing market. This guarantees that the company always maintains an advantage over the competitors.

Strengthening organizational cohesion

Within the entire organization, strategic management establishes a culture of objective implementation and communication. As a result, everyone in the team is more cohesive because they can communicate with one another and cooperate to accomplish the objectives.

Fostering long-term growth

Strategic management has several benefits, including efficiency in organizational performance. With such effectiveness, the company may expand with ease while maintaining its position in the market it is already in.

Making sure there is more managerial awareness

The idea of strategic management suggests that managers should never stop looking ahead. They should continually assess the company’s future because doing so helps them comprehend the current issues and trends. They can then use strategic planning and analysis to prepare for the challenges ahead.

A practical example of strategic management

Here is an illustration of Hadid’s clothes firm. It plans to launch a fresh range of outfits. They choose to use strategic management to ensure the efficiency, uniformity, and fluidity of the product introduction across all of their retail locations.

1. Analysis

Hadid’s has had problems with marketing and shipping costs while releasing its products in the past across several outlets. Before beginning the release of their existing product, they decide to do a SWOT analysis. A method of review can assist in identifying your company’s advantages, disadvantages, opportunities, and risks.

2. Structure

Hadid’s has created a strategic plan for the launch of its new suit range using its SWOT analysis. All stores can receive regular physical and digital marketing thanks to the approach. Additionally, a note explaining the shipping cost and how to properly use it will be sent to each store as part of the plan. Additionally, a new official communications system is being developed to enable stores to communicate their struggles and triumphs.

3. Execution

A month before the release, the marketing department makes the promotional materials available to all stores. Regarding the efficient application of the marketing components, every store receives the same instructions. Two weeks before the launch, store managers receive training on how to operate the new message system. The instructors respond to any queries and make sure that every manager has their phones and work PCs configured to use the messaging system. One week before the launch, store staff receive instructions on how to accurately apply shipping prices to a sale.

4. Evaluation

One month after they first began selling them, Hadid’s receives reviews for their suit release. They discover that the marketing strategy attracted buyers to the stores that were nearby to get the outfits fitted. The messaging system was underutilized since many managers preferred not to use their phones when speaking to clients. At the time of this product launch, the shipping charges posed no problems. The strategic managers keep track of this information for the upcoming product launch.


The gathering and administration of resources to accomplish a company’s objectives and goals are known as strategic management. Many firms adhere to a unified philosophy that specifies how a strategy should be formed and how the strategies will be applied, even though it is frequently divided into either prescriptive or descriptive thinking schools. Companies can better control their resources, set priorities, obtain a competitive advantage, and more with the aid of strategic management. There isn’t one treatment that works for everyone. Companies need to develop and modify a strategic management approach that benefits both their organization and the clients they serve. After plans are successfully put into action, strategic management doesn’t finish; it goes on for the duration of the company.

Frequently Asked Questions about strategic management

  • What is meant by strategic management?

The constant planning, monitoring, analysis, and assessment of all requirements that a company requires to accomplish its goals and objectives is known as strategic management. Businesses will have to reevaluate their success methods regularly as a result of shifts in the business environment.

  • What is strategic management, and what are some examples?

Setting company goals, examining competitor behavior, reviewing the internal organizational structure, assessing current strategies, and ensuring that strategies are executed throughout the company are all part of strategic management. There are two types of strategic management: prescriptive and descriptive.

  • What are the goals of strategic management?

Setting company goals, monitoring competitor activity, reviewing the internal organization structure, appraising current strategies, and approving their implementation across the organization are all parts of strategic management.